Google Analytics Is Adding Google Business Profile Data: Why This Matters for Local Search and AI Visibility
Google Analytics 4 now links natively with Google Business Profile, bringing local actions like calls, directions, and bookings into GA4. Here is why this matters for local search and AI visibility.
Google Analytics Now Tracks AI Assistant Traffic: A Big Validation for AI Search Visibility
Google Analytics has introduced a new AI Assistant channel to track traffic from ChatGPT, Gemini, Claude, and other AI assistants. Here is what this means for brands and why AI search visibility is now a measurable growth channel.