Google Is Changing Local Search in Europe: What Aggregator and Supplier Units Mean for Brands
Google has expanded aggregator and supplier units to local business queries in the EEA. Here is what brands, directories and local businesses should understand and do next.
Google Just Confirmed: Your Google Business Profile Matters for AI Search
Google has confirmed that Business Profiles can help businesses appear in generative AI responses. Here's what that means for AI Search visibility and what brands should do next.
Google Analytics Is Adding Google Business Profile Data: Why This Matters for Local Search and AI Visibility
Google Analytics 4 now links natively with Google Business Profile, bringing local actions like calls, directions, and bookings into GA4. Here is why this matters for local search and AI visibility.
Ask Maps and Local AI Search: The New Discovery Layer for Stores, Clinics, Restaurants, and Local Brands
Ask Maps is changing local discovery by making Google Maps conversational and AI-led. Learn what local brands, clinics, restaurants, stores, and service businesses must do to win in the new intent-led local search era.