B2BHow LOTS Wholesale Scaled B2B Search & AI Visibility Through Technical SEO + GEO
LOTS Wholesale Solutions aimed to expand organic visibility across core wholesale categories while becoming more discoverable across ChatGPT, Perplexity and Gemini. By combining technical SEO remediation with GEO, the brand improved search visibility, AI discovery and high-intent B2B reach.
GSC Search Impressions Growth
New User Acquisition Growth
Gemini AI Sessions Growth
Executive Summary
LOTS Wholesale Solutions aimed to expand organic visibility across core wholesale categories while becoming more discoverable across ChatGPT, Perplexity and Gemini. By combining technical SEO remediation with GEO, the brand improved search visibility, AI discovery and high-intent B2B reach.
What We Were Up Against
Indexation & Crawlability Issues
Site-wide noindex and canonical inconsistencies repeatedly affected search engine discovery.
Poor Site Performance
Next.js data bloat and CDN-related failures created significant performance and crawling challenges.
URL & Canonical Confusion
HTTP/HTTPS duplication and inconsistent canonical signals created crawler uncertainty.
Limited AI Search Visibility
LOTS had limited visibility across AI-generated recommendations for high-intent B2B and HoReCa searches.
Measurable Goals
Increase Organic Visibility
Grow search visibility across core wholesale and high-value B2B categories.
Increase AI Search Visibility
Strengthen LOTS' presence across ChatGPT, Perplexity and Gemini.
Resolve Technical SEO Issues
Improve crawlability, indexation, site performance and canonical consistency.
Improve High-Intent Rankings
Increase visibility for valuable B2B and HoReCa search queries.
The AI Search Strategy
- 1
Technical SEO Remediation
Resolved performance, caching, Next.js payload and rendering issues affecting search accessibility.
- 2
Canonical & Indexation Optimization
Strengthened HTTPS redirects, canonical signals and indexation controls.
- 3
On-Page Structuring
Improved metadata, headers, URLs, image alt text and broken-link handling.
- 4
AI Discovery & Authority
Expanded LOTS' digital presence through relevant listings, social platforms, YouTube, Quora and Reddit.
- 5
AI-Optimized Content
Structured content around natural B2B and HoReCa search queries to improve AI understanding and discovery.
Results Dashboard
GSC Search Impressions Growth
New User Acquisition Growth
Gemini AI Sessions Growth
Results reflect LOTS Wholesale Solutions's reported key numbers. Growth periods are shown where supplied; no monthly trends or starting values have been inferred.
Prompt Visibility Examples
LOTS Wholesale Solutions had limited visibility in AI-generated supplier recommendations.
LOTS Wholesale Solutions appeared as a recommended trusted wholesale supplier across relevant AI-generated responses.
Established wholesale and marketplace options dominated AI recommendations.
LOTS Wholesale Solutions appeared among relevant recommendations for high-intent wholesale searches.
Key Learnings
Technical SEO foundations directly influence AI search discoverability.
Strong canonical and indexation signals improve machine understanding of large B2B websites.
AI-ready content expands visibility across high-intent commercial queries.
Combining traditional search optimization with GEO creates compounding discovery opportunities.
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