Festive Shopping Is Becoming AI-Led: What Indian D2C Brands Should Do Now
Indian festive shopping is becoming more AI-led. Here is how D2C brands should adapt discovery, product information, reviews, feeds, content and measurement before shoppers make decisions inside AI assistants.
Universal Cart, UCP, and Agentic Payments: Why Shopping Is Moving Inside AI Search
Google's Universal Cart, Universal Commerce Protocol, and Agent Payments Protocol show that shopping is moving into AI Search. Learn what D2C, e-commerce, retail, and marketplace brands must do to win the agentic commerce era.
Google I/O 2026 Confirms It: Search Is Becoming an AI Decision Layer
Google I/O 2026 confirmed Search is becoming an AI decision layer. Here is what AI Mode, AI Overviews, Search agents, generative UI, Ask YouTube, Ask Maps, and agentic commerce mean for brand visibility.