Festive Shopping Is Becoming AI-Led: What Indian D2C Brands Should Do Now
Indian festive shopping is becoming more AI-led. Here is how D2C brands should adapt discovery, product information, reviews, feeds, content and measurement before shoppers make decisions inside AI assistants.
Universal Cart, UCP, and Agentic Payments: Why Shopping Is Moving Inside AI Search
Google's Universal Cart, Universal Commerce Protocol, and Agent Payments Protocol show that shopping is moving into AI Search. Learn what D2C, e-commerce, retail, and marketplace brands must do to win the agentic commerce era.