Google Is Making AI Search Links More Visible. Here's What It Means for Brands.
Google is changing how links appear in AI Mode and AI Overviews. Understand the five changes, rollout versus tests, and a practical brand measurement and action plan.
Google Search Console Can Now Measure Multimodal Search: Why Visual Discovery Just Became a First-Class SEO Metric
Google Search Console can now report traffic from Lens, Circle to Search, image uploads and Search this image. Here is what brands should measure and optimize next.
Google Is Changing Local Search in Europe: What Aggregator and Supplier Units Mean for Brands
Google has expanded aggregator and supplier units to local business queries in the EEA. Here is what brands, directories and local businesses should understand and do next.
Google Search Is Becoming More Audience-Driven: Why Search Profiles and Preferred Sources Matter for Brands
Google Search Profiles and Preferred Sources add an audience preference layer to discovery. Here is what brands should understand, test and measure next.
Google Is Removing FAQ Rich Results. But FAQs Are Not Dead for AI Search.
Google is removing FAQ rich results from Search in 2026. But for AI Search, Answer Engine Optimization, and GEO, well-built FAQs are more important than ever. Here is what brands should do.