Google Search Console Now Tracks Instagram, TikTok, X and YouTube: What It Means for Brand Discovery
Google Search Console now lets brands and creators track how Instagram, TikTok, X, and YouTube content performs on Google Search and Discover through a new Platform Properties property type. Here's what changed and why multi-surface search visibility matters.
Ask YouTube Is Coming: Why Video SEO Is Becoming AI Search Optimization
Google announced Ask YouTube at I/O 2026, turning YouTube into a conversational AI answer surface. Here is why brands must evolve YouTube SEO into AI Video Search Optimization — with question-led structure, chapters, transcripts, entities and creator visibility.